A ceremony for China's High Net Worth Individuals, International Luxury Brands and Fortune Character Magazine, the 2012 Luxury in China Summit is an annual convention for luxury industry professionals to meet, promote and learn about the rapidly evolving China luxury market. The Summit is organized by Fortune Character magazine and the Fortune Character Institute and will be held on November 8-9 at the Shanghai Ritz-Carlton Hotel Pudong.
The 2012 Summit presents the annual China Luxury Report, the most comprehensive Chinese consumer behaviour report available, based on over 5,000 questionnaires to HNWI’s across China. It is the highest level business platform. The 2011 edition united over 500 attendees, including 300 Chinese Ultra HNWI’s, 200 top international luxury brand Owners, CEO’s and Managers, plus over 50 representatives from China's Media, Advertising and Public Relations industries.
The 2012 Luxury in China Summit has five main areas of interest:
1. 2012 China Luxury Report (Day1)
2. Luxmart in China, B2B meetings with potential partners, agencies or investors
3. Luxury Summit (Day2)
4. Luxury Forum and Banquet
5. Fortune Character Awards Ceremony
Covering luxury lifestyle, culture, travel, food and beverages, fashion, wealth management and business, Fortune Character Magazine is the leading ‘Magnate Magazine’ in China, with over 350,000 subscribers every month. Subscriptions are reserved exclusively for members of the invitation-only Fortune Character Club. It is the first high-end magazine to also target high net worth individuals in the second and third-tier cities of China. Partnerships with well-known domestic entrepreneurs, major chambers of commerce and celebrated billionaire clubs ensure the unique background and superior quality of the magazine.
The Fortune Character Institute is the first institution in China to study the lifestyle of China’s HNWI’s and provide related educational and consultancy services. It boasts a professional network of individuals providing highly valuable information related to their wealth attitudes and behaviours in China. The Fortune Character Institute annually publishes research reports which are important sources of information and statistics for luxury brands, allowing them to make strategic decisions in the marketplace and be aware of consumer considerations prior to their brand and purchase selections.
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