Piergiorgio Dal Santo, President of PGDS Consulting (Milan) and Visiting Professor in Brand Management, has held senior strategic planning positions in sales, marketing, communication and licensing for top international luxury, fashion and accessory brands while based in the United States and Europe. Since 2008, Piergiorgio established his own boutique consultancy firm, where he advises international brands on business development activities, with a focus on developing markets. The PGDS Company Profile is available at the following link.
Piergiorgio has assisted many well-known brands in strategically entering and expanding their business interests in China, where he is Chief Researcher and Educator for the Fortune Character Institute (Beijing) and Co-Secretary of the Luxury in China Summit (Shanghai), which presents the annual High Net Worth Individual consumer research known as the China Luxury Report (available in Research/Education link). He is also guest lecturer at Shanghai Jiao Tong University and contributor to the annual publication Rapporto Annuale CeSIF Scenari e Prospettive per le Aziende in Cina, published by the Fondazione Italia Cina.
Since 2017 and in collaboration with Maison du Luxe in Brazil, Piergiorgio conducts one and two week master courses in Luxury Brand Management centered in the fashion and design districts of Milan. The intensive courses combine hands on classroom training in a fashion environment with up close fashion and luxury headquarter visits with top management and brand owners.
Piergiorgio is also visiting professor in Luxury Brand Management and Fashion Marketing at major EU institutions such as London College of Fashion, Polimoda Firenze, Fondazione CUOA, University of Padova and IUM Montecarlo. Prof. Dal Santo is lecturer at the Master in Luxury Management at Italy's top financial publication IlSole24Ore in Milan and Rome, where he presents master classes on Luxury Fashion Licensing and The Chinese Luxury Customers.
Prof. Dal Santo is often a keynote speaker at fashion and luxury industry events, including the Istanbul Fashion Conference (Turkish Clothing Manufacturers Association), the China Cosmetic Summit, Cashmere World, Beijing Fashion Week, Luxury in China Summit, NovoMania Shanghai, Connect China Conference (Zurich) and the China Fashion Business Conference (Frankfurt).
Piergiorgio holds a BBA degree in Marketing from Texas Tech University (USA) and speaks English, Italian, French and German.
Piergiorgio has assisted many well-known brands in strategically entering and expanding their business interests in China, where he is Chief Researcher and Educator for the Fortune Character Institute (Beijing) and Co-Secretary of the Luxury in China Summit (Shanghai), which presents the annual High Net Worth Individual consumer research known as the China Luxury Report (available in Research/Education link). He is also guest lecturer at Shanghai Jiao Tong University and contributor to the annual publication Rapporto Annuale CeSIF Scenari e Prospettive per le Aziende in Cina, published by the Fondazione Italia Cina.
Since 2017 and in collaboration with Maison du Luxe in Brazil, Piergiorgio conducts one and two week master courses in Luxury Brand Management centered in the fashion and design districts of Milan. The intensive courses combine hands on classroom training in a fashion environment with up close fashion and luxury headquarter visits with top management and brand owners.
Piergiorgio is also visiting professor in Luxury Brand Management and Fashion Marketing at major EU institutions such as London College of Fashion, Polimoda Firenze, Fondazione CUOA, University of Padova and IUM Montecarlo. Prof. Dal Santo is lecturer at the Master in Luxury Management at Italy's top financial publication IlSole24Ore in Milan and Rome, where he presents master classes on Luxury Fashion Licensing and The Chinese Luxury Customers.
Prof. Dal Santo is often a keynote speaker at fashion and luxury industry events, including the Istanbul Fashion Conference (Turkish Clothing Manufacturers Association), the China Cosmetic Summit, Cashmere World, Beijing Fashion Week, Luxury in China Summit, NovoMania Shanghai, Connect China Conference (Zurich) and the China Fashion Business Conference (Frankfurt).
Piergiorgio holds a BBA degree in Marketing from Texas Tech University (USA) and speaks English, Italian, French and German.
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