10 settembre 2014

PGDS Consulting in Fashion, Luxury and Education

Today Italy's top fashion news, business and trend publication Fashion Magazine released my latest research article on China's anticorruption campaign and how it is affecting the strategies in today's fashion, luxury and accessory brands (in Italian, see pgs. 34-36 of the sfogliabile edition online or read the article at the following link). It reports on the broad effects which not only clothing brands are encountering in China, but also how yachting, airline, wine and spirit, hotels, bars, jewelry and watche brands are altering their course to cater to both the old and new rich in Mainland China. The term gifting per se finds its place historically in Confucianism and is based on the three pillars of society: courtesy, respect and relationship building. That's the good gifting which can be also found in the western world. It should not be confused with the more "grey" side of gifting, utilized only for obtaining an advantage with respect to public or private officials. International brands need to be aware of how the vast majority of the 1.3 billion population adheres to their government's new austerity plan and thus adjust their marketing, retail and promotion strategies during this so-called new normal phase of development. Fashion Magazine will also be distributed during the Milano Unica and Linea Pelle trade exhibitions currently taking place in Milan.

I am quite pleased with the progress made by PGDS Consulting's professional advise to the fashion, luxury and education industries during 2014. I am positive about the future and the expected turnaround of business conditions in Europe during 2015-2016. Last May I was invited by the Turkish Clothing Manufacturer's Association to speak about how local brands can build long-term strategies to develop their businesses. My full presentation about "How to be a Brand" can be downloaded at the following link. Also, see my full interview in Turkish, following that of Alberta Ferretti and before London based designer Antonio Berardi, made by local and international top model Tülin Şahin's ile Moda program on StarTV at the following link (starting at 37min45sec).

During 2014 I also proudly taught several eMBA, MBA and undergraduate seminars and courses in the fields of Luxury Brand Management, China Luxury Market, Licensing, Fashion Marketing and International Marketing. I am particularly proud of my continued relationships (now counting 5-7 years!) with Fondazione CUOA (and Shanghai Jiao Tong University), Università di Padova (and University of Michigan-Dearborn) and the International University of Monaco, all of which have provided me with a platform upon which to grow as a person, researcher, educator and businessman.

Without the support and openness of professional associations like Camera Nazionale della Moda Italiana, Altagamma, Pitti Immagine Uomo or Fortune Character Institute in Beijing, I certainly would not have been able to learn from or meet so many of the distinguished managers in the Italian and international luxury fashion industry, such as Mario Boselli, Paolo Panerai, Paolo and Benedetta Zegna, Armando Branchini, Filippo Cavalli, Brunello Cucinelli, Umberto Angeloni, Annalisa Tarquini, Tina Zhou, Paolo Bellamoli and Romano Cappellari. Thanks to these persons' professional time and commitment, I am able to be an integral and fundamental part of the Italian and international luxury fashion system.

Since 2008 these stepping stones have brought me to be accepted on the faculty of Italy's top financial daily Il Sole 24 Ore and their International Master in Luxury Management. It's their Business School's first full-time English program which begins in November and where I will be presenting a seminar in Luxury Fashion Licensing. Other faculty members already on board include Bain & Co., BCG, Bulgari, Brioni, Ferragamo, Diesel and Maserati. Challenging company to be a part of, but my experience and confidence tell me that it will be a pleasure to share my know-how with students and the future business class.

Looking forward to an exciting Autumn 2014 season! See you on the street, at work and at the shows.

09 maggio 2014

How to Be a Brand: from Manufacturer to Luxury

On May 8th the Turkish Clothing Manufacturers Association organized their 7th Annual Istanbul Fashion Conference at the ShangriLa Bosphorus Hotel in Istanbul, Turkey. It was an honor and pleasure for me to participate as guest speaker in front of so many positive and forward-thinking local entrepreneurs seeking to expand their brands, not only locally and regionally, but internationally.

In recognition of the superior efforts and organization by TGSD's President, Mr. Cem Negrin, I am pleased to make available my presentation How to be a Brand. I am grateful to have been able to discover this great city and country, and look forward to further dialogue with the participants and members of the Association. Best of luck to you in the future! PGDS


27 marzo 2014

Branding at the Istanbul Fashion Conference, May 8-9

Where is the globalization of the fashion and luxury branding heading? Local brands from Europe strongly desire to be present in developing Asian markets, yet the big luxury conglomerates are currently sustaining moderate growth in those same areas. At the same time, the so-called "superbrands" like LV, Prada and Gucci are paving the way for less abundant, niche brands to find success in the Asian consumer mindsets.
How is the increasingly well-travelled middle class consumer from the BRIC countries (Brazil, Russia, India and China) being compared to the high growth potential of the CIVETS markets (Colombia, Indonesia, Vietnam, Egypt, Turkey and South Africa)?
What role is price, brand awareness and brand personality playing between these different regions, including the USA?
How can brands, manufacturers and suppliers take advantage of the existing opportunities in a most challenging business climate?
These are just some of the issues and themes I will be presenting during the Branding session at the 7th Istanbul Fashion Conference, organized by the Turkish Clothing Manufacturers Association and held at the Shangri-La Bosphorus Hotel on May 8-9.
Attached below are some of the promotional brochures made available by the organizers.

21 febbraio 2014

India and The New Global Consumer

Did you know that there will be nearly one billion middle-class consumers in China and India within the next ten years?
More than 135 Million Chinese and Indians will graduate from college, bringing many new households into the middle and upper classes.

Like happened to me in China, there was first a calling for education, then strategy and finally business development and relationship building. I started teaching Luxury Brand Management courses at Jiao Tong University in Shanghai (thanks to Fondazione CUOA), thereafter bringing new EU brands to fashion trade exhibitions at Novomania and CHIC, communicating luxury and fashion brand values through Fortune Character Magazine, organizing the Luxury in China Summit in Shanghai, all while putting companies together for long-term commitments.

Now after 5 years working successfully in China, India is calling me in a similar way. And I am answering the call here too with an investigative and research mission to Mumbai from February 24-March 2. I am curious to see the contrasts between high and low end, while at the same time feeling the people's need to enthousiastically improve oneself and connect with the rest of the world.

Interestingly, one of my recent keynote speeches in China, at the IAF Conference in Kunshan, was published in the new print edition of India's fashion trade publication Fibre2fashion Magazine, November 2013 issue. Thank you very much India, I like you already! See article below.

05 novembre 2013

China Business Conference, Napoli 9 dicembre

China Business Conference: le imprese della moda e del lusso italiane e il mercato cinese. Opportunità e rischi

La China Business Conference, organizzata da Competere, dalla PGDS Consulting e dalla Fondazione Valenzi, è un evento unico nel suo genere. Riunisce alcuni tra i più importanti esperti del mondo della moda e del lusso per analizzare le nuove opportunità, le sfide e i rischi del mercato cinese

L’evento, per la prima volta nel Sud Italia,  si rivolge ai Capi d'impresa ed alle direzioni aziendali ed è concepito come momento d'incontro con i principali player italiani del settore in Cina

 Lunedì 9 dicembre 2013

Maschio Angioino, Piazza Municipio, Napoli

Registrazioni 13 e 45

14.00 Saluti

Lucia Valenzi, Presidente Fondazione Valenzi

Maurizio Maddaloni Presidente della Camera di Commercio di Napoli

Introduce e modera: Roberto Race Segretario Generale Competere 

Intervento di apertura: Piergiorgio Dal Santo, consulente in strategia dei marchi PGDS Consulting (Milano)

14.45 Prima sessione

La sfide del mercato cinese: opportunità e rischi


-        Le attivitá economiche in Cina. Un percorso nelle caratteristiche e nelle opportunitá del sistema economico aziendale cinese. Michele Lo Muto, commercialista, Studio Kelmer (Shanghai)

-        La strategia commerciale in Cina. Modelli gestionali, canali distributivi e la sfida del retail, Claudia Gaudiello, presidente di Brands in a Box (Hong Kong)

-        Il Mercato Moda: Donna e Bambino, Alessandra Guffanti, direttore di Showroom Guffanti (Milano)

16.00 Break

16.20 Seconda sessione

Il Consumatore Cinese del Lusso

Piergiorgio Dal Santo ne discute con Antonio De Matteis, Amministratore Delegato di Kiton

Conduce Pietro Paganini presidente di Competere e docente di Business Administration alla John Cabot University

Segue dibattito

Fine: h. 18.30

Per ulteriori informazioni contattare:
L’organizzazione si riserva di accettare le iscrizioni pervenute sulla base dei limitati posti disponibili.

L'invito è strettamente personale e per poter accedere all’evento è necessaria l’email di conferma.