How is the increasingly well-travelled middle class consumer from the BRIC countries (Brazil, Russia, India and China) being compared to the high growth potential of the CIVETS markets (Colombia, Indonesia, Vietnam, Egypt, Turkey and South Africa)?
What role is price, brand awareness and brand personality playing between these different regions, including the USA?
How can brands, manufacturers and suppliers take advantage of the existing opportunities in a most challenging business climate?
These are just some of the issues and themes I will be presenting during the Branding session at the 7th Istanbul Fashion Conference, organized by the Turkish Clothing Manufacturers Association and held at the Shangri-La Bosphorus Hotel on May 8-9.
Attached below are some of the promotional brochures made available by the organizers.