During these last few years I've developed extensive experience in the Chinese marketplace. So much that I'm now in the position to assist international brands, especially in the Fashion and Luxury industries, to strategically enter this fascinating yet challenging country. While I greatly enjoy educating current and future China managers on Luxury Brand Management techniques, I am now helping them create marketing and communication plans to increase brand awareness in a place where low brand loyalty levels persist. At the same time, more and more chinese multinationals are reaching out to create new partnerships with companies having complementary capabilities to theirs. In the short-term I also have the honor of being a guest speaker on the topic of the Chinese Luxury Consumer at several upcoming China business summits and conventions, namely: *Zurich, 5 september.
Consumer Goods: Premium Strategies in China’s Food and Luxury Markets organized by
Connect China, Switzerland. *Vicenza, Italy, 30 october.
China Business Seminar. Consumer Goods: Market, Operations and People at the
Fondazione CUOA University. *Shanghai, China, 8-9 november.
Luxury in China Summit organized by
Fortune Character magazine. There will most certainly be more news coverage and progress to report on concerning the Chinese marketplace for luxury and consumer goods in the coming weeks and months. Stay tuned.
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