Looking forward to being guest speaker on the Chinese Luxury Consumer at the China Fashion Business Conference (October 30th, DFV headquarters Frankfurt, Germany) organized by the publisher of Textil Wirtschaft, Fashion Magazine and Sportswear International magazine. Here follows the agenda for the day:
10:00 a.m Welcome
Understanding the Chinese consumer
Prof. Dr. Helmut Merkel, Prologue Asia Pacific, Hong Kong/China
China: Market with significant potential
Dapeng Chen, China National Garment Association (CNGA), Beijing/China
Reaching China’s multi-label retailer
Jing Yin, Jam Fashion China, Shanghai/China (JAM Capitalized)
How to develop your sportswear/denim/premium urbanwear business in China
Guilherme Faria, Novomania, Shanghai/China
CASE STUDIES: HOW TO DO BUSINESS IN CHINA
Strategies of distribution in China
Manlio Massa, Antony Morato, Nola/Italy
Marc Cain: Success in China
Norbert Lock, Marc Cain, Bodelshausen/Germany
Understanding the purchasing behavior of the Chinese luxury consumer
Piergiorgio Dal Santo, PGDS Consulting, Milano/Italy
05:00 p.m. Conference ends
Register at the following link to attend:
http://www.textilwirtschaft.de/aktionsseiten/twveranstaltungen/pages/show.php?id=295
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