10 September 2010

Vogue Fashion's Night Out, Milano 9 September 2010



The second edition of VFNO took place on the evening of Thursday September 9th along the central shopping avenues (Via Montenapoleone, Via della Spiga, Corso Vittorio Emanuele, Via Manzoni and Corso Europa) of Milan, Italy. Overflow crowds appeared to triple last year's visitors thanks to near perfect weather. Everyone in town was donning their best fashion gear, smiles and summer tans. Most fashion brands captured the true spirit of Vogue's worldwide event (charity, environment, nature) and showed off original window displays (especially Timberland, Moreschi) while those attracting the most buzz were Versace's live, futuristic models on display, Fiat's new model 500 (interiors by Diesel) lining Via Montenapoleone, the presentation of DSquared2 new sunglass collection at Salmoiraghi Vigano' and Bershka's new store opening. See some of the best brand windows in my photo slide show. Have a good fall season! PGDS