Burberry, luxury fashion brand with a real face

Burberry CEO Angela Ahrendts at the World Retail Congress in Berlin on the luxury brand, company, products, marketing, channels and the evolving fashion consumer. Everything and innovatively more of what I talk about during my university classes, seminars and roundtable discussions. Follow her keywords for rock of gibraltar brand attributes inside and out to help guide the brand into the future. First: Heritage, culture, reengineering and labeling a young old company. Second: Training, customer experience, digital, strategy, style, structure and values. Third: Internal communication, rewarding accomplishments at all corporate levels, strategic innovation council and strategic digital innovation. Everything an inspired and balanced worker can aspire towards.