09 May 2014

How to Be a Brand: from Manufacturer to Luxury

On May 8th the Turkish Clothing Manufacturers Association organized their 7th Annual Istanbul Fashion Conference at the ShangriLa Bosphorus Hotel in Istanbul, Turkey. It was an honor and pleasure for me to participate as guest speaker in front of so many positive and forward-thinking local entrepreneurs seeking to expand their brands, not only locally and regionally, but internationally.

In recognition of the superior efforts and organization by TGSD's President, Mr. Cem Negrin, I am pleased to make available my presentation How to be a Brand. I am grateful to have been able to discover this great city and country, and look forward to further dialogue with the participants and members of the Association. Best of luck to you in the future! PGDS