Where is the globalization of the fashion and luxury branding heading? Local brands from Europe strongly desire to be present in developing Asian markets, yet the big luxury conglomerates are currently sustaining moderate growth in those same areas. At the same time, the so-called "superbrands" like LV, Prada and Gucci are paving the way for less abundant, niche brands to find success in the Asian consumer mindsets.
How is the increasingly well-travelled middle class consumer from the BRIC countries (Brazil, Russia, India and China) being compared to the high growth potential of the CIVETS markets (Colombia, Indonesia, Vietnam, Egypt, Turkey and South Africa)?
What role is price, brand awareness and brand personality playing between these different regions, including the USA?
How can brands, manufacturers and suppliers take advantage of the existing opportunities in a most challenging business climate?
These are just some of the issues and themes I will be presenting during the Branding session at the 7th Istanbul Fashion Conference, organized by the Turkish Clothing Manufacturers Association and held at the Shangri-La Bosphorus Hotel on May 8-9.
Attached below are some of the promotional brochures made available by the organizers.
How is the increasingly well-travelled middle class consumer from the BRIC countries (Brazil, Russia, India and China) being compared to the high growth potential of the CIVETS markets (Colombia, Indonesia, Vietnam, Egypt, Turkey and South Africa)?
What role is price, brand awareness and brand personality playing between these different regions, including the USA?
How can brands, manufacturers and suppliers take advantage of the existing opportunities in a most challenging business climate?
These are just some of the issues and themes I will be presenting during the Branding session at the 7th Istanbul Fashion Conference, organized by the Turkish Clothing Manufacturers Association and held at the Shangri-La Bosphorus Hotel on May 8-9.
Attached below are some of the promotional brochures made available by the organizers.
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