Asian Luxury and Wealth: A Golden Future

Luxury brands are a modern set of symbols that Asians are wearing to redefine their identity and social position. Traditional Chinese consumers are proud to discretely show off their wealth and international savvy while demonstrating an acquired taste for quality and craftsmanship. At the same time, and compared to western standards, an increasing number of younger, wealthy individuals are capable of evaluating information and acquiring well-positioned, authentic luxury brands coming from Europe and the USA. Famous Western brands like Louis Vuitton, Dior, Salvatore Ferragamo and Tom Ford are attracting many Asians because they have an international profile, giving the consumer an image of modernity and success.