PGDS on Luxury at China Cosmetic Summit in Beijing

This summer I was invited to be a keynote speaker on Luxury Brand Management at the 4th China Cosmetic Summit in Beijing. Organized by China's top industry publication Cosmetic Observer Magazine (part of the China Marketing Magazine Group), I presented how top European luxury, fashion and accessory brands strategically extend their brand into new areas of business including Beauty and Personal Care products (fragrances, cosmetics).

Thanks to their tradition, experience and tailor-made approach to the mainland China market, my benchmarks of success are Giorgio Armani (new Emporio Armani online store in China) and Ermenegildo Zegna (20 year anniversary in China commemorative watch). They continually excite their customers with new products, creative advertising and excellent in-store service, while allowing aspiring consumers the opportunity to "enter their dream world".

For more insights, see my video interview on how "true luxury" brands launch and market original, innovative products.