Dr. Prof. Piergiorgio Dal Santo was a keynote speaker at the recent Luxury in China Summit held at the Ritz Carlton Pudong Hotel in Shanghai. He spoke to the over 700 Chinese and top international luxury brand delegates about How Consumers Perceive Quality in Luxury Products. The presentation drew inspiration from top Italian brands focussing on product quality like Salvatore Ferragamo, Gucci and Bottega Veneta, but also promising small/medium sized companies Braccialini, Piquadro, Folli Follie and Marinella.
The Luxury in China Summit, uniting China’s High Net Worth Individuals and international luxury brands, is organized by Fortune Character Magazine and the Fortune Character Institute. The 2012 Summit in Shanghai presented the annual China Luxury Report, the most comprehensive Chinese consumer behaviour report available, based on over 5,000 questionnaires to HNWI’s and luxury industry professionals across China.
The Summit was also covered by The Moodie Report China, who will publish a special print supplement in Mandarin and English to coincide with the TFWA/APTRA-organised China conference in Beijing on 5-7 March. The event, titled ‘China’s Century’, has attracted some of China’s leading travel retailers and airport companies, as speakers and delegates. In the picture below are The Moodie Report China's Deputy Editor Ying Wei, Piergiorgio Dal Santo and Martin Moodie, Publisher and Editor.
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