05 June 2011

Audi A6 Avant Ad copies Chrysler and Eminem

Audi's new A6 Avant with the same style, mood and music as Chrysler's luxury sedan advert that was set in Detroit and viewed during this year's Super Bowl.
Only thing different is a fencing athlete and the city: Berlin! How original.
I agree with rapper Eminem. Audi should have ended the video with "...this is Berlin. And this is what we do". Has German innovation and creativity lost its lustre (and bananas) or are we just faced with another publicity stunt?